NYC-BASED COPYWRITER
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Discover — Customer Experience (UX)

UX and customer experience work for the digital footprint of financial giant Discover, by Senior Copywriter Paul Ravi Nair.

Maybe not the sexiest work I've ever done but certainly some of the most challenging. I spent a year helping rebuild Discover's desktop and mobile presence across multiple lines of business. Working closely with UX and dev teams, it was critical to use the right language—in just the right amounts—to not only inform customers but generate interest in financial services and products. From wireframe to launch and beyond, I played a key role in this brand's digital footprint.