NYC-BASED COPYWRITER
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Popular Bank x Miami Sports (OOH)

OOH assets for Popular Bank’s in-stadium advertising at Miami HEAT and Dolphins games, written by NYC Senior Copywriter Paul Ravi Nair.

Popular Bank was doing a brand refresh and wanted to target a uniquely South Florida audience at the Miami HEAT and Dolphins’ stadiums. The message? We’re a trusted part of your community. I wrote these quick videos for display on jumbotrons, halos and concourse ATM screens.